Our data shows that in the last 12 months, of the reservations received in the apartments managed by Flat Manager, 45% of our guests were Bulgarians.
Excursions abroad these days are accompanied by uncertainty and a series of additional requirements - factors that often discourage travelers from their overseas vacation plans. This makes domestic tourism more popular than ever and has led around 80% of Bulgarians who planned their holidays last year to head to their native resorts, towns and attractions (Trend survey).
To attract our countrymen who seek vacation rentals and this year, there are several areas we are focusing on:
Prices
Based on the historical data we have and thoroughly researching the other factors that influence pricing, we set competitive and optimal prices for Bulgarian consumers. They should be approachable and at the same time have a good appreciation of the product we offer.
You can read more about our pricing strategies in our dedicated article here.
Place
Evaluating the situation, we understand that security is a priority for everyone, but comfort remains no less important. For this, we provide our guests only fully equipped, carefully prepared, bright, cozy and modern detached homes in attractive locations. For cities, these are the central parts with convenient access to sights, public transport and everything you need. In the resorts, the convenient locations are next to the main activities - beaches, tracks, eco-trails, golf courses and others.
Marketing
To target domestic tourists, we need to understand their needs.
In the context of a pandemic, there are several factors that determine when guests choose a place to stay:
Cancellation time – whether guests would prefer the benefits of being able to cancel their reservation at the last minute or opt for a non-refundable option by taking advantage of preferential rates, a good strategy is to give guests a choice.
Length of Stay – With the option of telecommuting, many people are opting for longer stays. Opening the calendars in a longer term plan and offering weekly and monthly discounts are some of the ways we make the offers more attractive.
Additional services - we highlight our sanitary standards, airport transfers, romantic welcome package for those celebrating a special occasion and other seasonal offers. Expressing special treatment to each guest is extremely important, especially in times of isolation.
Activities
Although uncertainty is high regarding future opportunities, we are diligently updating the various activity offers to our guests.
It is important for domestic tourism that the host is well acquainted not only with the main attractions in the city and the district, but also with the lesser-known, but no less exciting finds that the destination offers. In this way, we complement the authentic guest experience.
We try to get the best advice from us, both for places to visit and for special discounts that we have prepared.
Although demand has not yet fully recovered to its old levels, domestic tourism, both now and in the coming year, is expected to lead the way. By understanding well the needs of our countrymen, we can be prepared to meet them properly.
If you would like to add your property to the Flat Manager portfolio and optimize its occupancy, contact us now. When concluding a management contract by the end of March, you can take advantage of preferential conditions.
