In today’s digital world, Instagram is more than just a social network – it’s a key tool for attracting tourists and increasing vacation rental bookings. Visually appealing properties not only catch the eye, but also generate more interest and engagement. According to a 2023 Airbnb study, properties with high-quality photos receive up to 40% more bookings compared to those with mediocre images. The platform allows hosts to showcase the uniqueness of their properties – from cozy mountain cabins to modern city apartments. In this article, we’ll look at seven practical and easy-to-implement ways to turn your property into an Instagram star.
Create a visually appealing interior
To turn your property into an Instagram star, interior design is key. A visually appealing property grabs the attention of tourists and makes them want to share their experience. According to an article in Architectural Digest (2024), properties with unique details such as handmade tiles or local artworks are more likely to be shared on social media. Trends like minimalism, with clean lines and neutral tones, or boho style with warm colors and textures, are particularly popular. Local elements, such as traditional Bulgarian motifs or ceramics, add authenticity and uniqueness.
To achieve this, use bright colors for accent walls that create a focal point for photos. Natural light is a must – open the curtains and choose light, transparent fabrics. Practical example: Create a cozy corner with soft pillows, a knitted blanket and a small table with books or a candle. Such details not only look good in photos, but also make the property memorable, encouraging guests to share it on Instagram.
Invest in professional photography
High-quality photos are key to attracting tourists to your property. According to a Booking.com study (2023), 80% of travelers choose a property based on visual content, making professional photography a must. Good photos not only present the property in its best light, but also make it an Instagram star by encouraging sharing on social networks. A professional photographer can capture the property in optimal lighting, highlighting unique features such as panoramic mountain or sea views, which instantly grab attention.
For best results, hire photographer with Airbnb or vacation rental experience, who knows how to emphasize space. Using wide-angle lenses helps to show spacious rooms without distortion. Focus on key areas like the bedroom, with cozy bedding, and the living room, with eye-catching details like throw pillows or a fireplace. Photos should be clear, well-lit, and convey the atmosphere of the property to inspire travelers to book and share.
Create an Instagram account for your property
Creating a separate Instagram account for your property is a powerful way to attract tourists. According to Social Media Today (2024), brands with active profiles achieve 25% higher engagement, making a profile a must-have for hosts. It allows for direct communication with potential guests through visual content that highlights the uniqueness of the property. For example, a successful Airbnb host in Bali maintains a profile with regular posts about their property, which results in a 30% increase in bookings (Forbes, 2024).
To be effective, your listing should have a consistent aesthetic – choose a color palette or style that reflects the vibe of the property. Write a short, memorable bio, e.g. “Cozy villa in the heart of Sofia 🌄 Book now!”. Post regularly – photos, videos or stories about the property and local attractions. This maintains interest and increases visibility, attracting more bookings.
Use hashtags and geotags
Hashtags and geotags are key to increasing your property's visibility on Instagram. According to Hootsuite (2025), geotagged posts get 79% more engagement, because they reach an audience searching for specific destinations. The right hashtags connect your property with potential guests browsing the platform for inspiration. For example, a host in Portugal uses #LisbonGetaway and geotags like “Lisbon, Portugal” to attract travelers looking for vacation experiences in the region.
For maximum impact, combine popular hashtags like #ARnbsp, #TravelInspo, and #VacationVibes with local ones like #SofiaTravel or #BanskoVibes to attract a local and international audience. Add geotags for nearby landmarks or cities, e.g. “Rila” or “Plovdiv.” Use 5-10 hashtags per post to avoid overloading, and regularly check which ones are the most popular in your niche. This will make your property easily discoverable and desirable.
Create stories and Reels for interactivity
Dynamic content like Instagram Stories and Reels is a powerful tool for engaging tourists. According to Instagram Insights (2024), Reels generate 22% more engagement than regular posts because they offer a quick, engaging, and authentic experience. Short videos allow potential guests to immerse themselves in the atmosphere of your property, increasing interest and inquiries. For example, a vacation rental property in Italy posted Reels with room tours, showing off cozy nooks and crannies, which led to more bookings (Travel + Leisure, 2024).
To take advantage of this format, create short videos (15-30 seconds) that highlight unique features—like a panoramic terrace or a modern kitchen. A “day in the life” of a guest showing morning coffee on the balcony or a walk to a nearby landmark creates an emotional connection. Use popular music or trending effects to attract more views. Stories are perfect for temporary offers or behind-the-scenes moments, like decorating the property for the holidays. Regular posts keep interest high and make your property an Instagram star.
Collaborate with influencers
Partnering with influencers can significantly increase your property’s visibility on Instagram. According to Influencer Marketing Hub (2024), 63% of travelers trust recommendations from influencers, making them an effective channel for promotion. They can introduce your property to their audience, creating authentic content that attracts new guests. For example, a host in Greece invited a local influencer for a free stay, which led to 5,000 new Instagram followers and more bookings.
For best results, choose micro-influencers (10-50k followers) as they have higher engagement and are more accessible. Reach out to influencers who travel or share travel-related content and offer them stays in exchange for posts. Make sure their content reflects the unique features of the property, such as a cozy atmosphere or nearby attractions, to appeal to your target audience.
Show local attractions and culture
Highlighting local attractions and culture on Instagram makes your property more attractive to tourists. According to TripAdvisor (2024), 70% of travelers are looking for authentic local experiences, making this approach key to driving bookings. Posting content about nearby attractions connects your property to the unique spirit of the region. For example, a property in Barcelona shares photos from local markets and festivals like La Mercè, leading to a 15% increase in bookings.
To engage tourists, post photos or videos of nearby restaurants serving traditional dishes, like Bulgarian banitsa or shopska salad, or natural landmarks like the Rila Lakes. Share information about local events, like festivals or fairs, and add geotags to attract travelers looking for cultural experiences.
Conclusion
Instagram is a powerful tool for turning your vacation rental property into a magnet for tourists. A visual presence, combined with quality photos, an active profile, and engaging content, can significantly increase your bookings. According to data from the tourism industry, properties with well-maintained social media profiles attract more guests and generate higher revenues. Start small: improve the lighting in your property, create an Instagram account, or share a video about a local landmark. If managing your property seems like a challenge, trust the professionals! Contact us – we at Flat Manager We offer full management of short, medium and long term rentals in Sofia, Plovdiv, Varna, Burgas and resorts such as Bansko and Pamporovo. With our help you will ensure high profitability and peace of mind while your property shines on Instagram. Start today and turn your property into a star!
