Property management for short-term or long-term rental is a complex process that requires time and knowledge. For owners who want to optimize their income and reduce stress, professional property management companies offer comprehensive solutions. According to Infoline, by 2024 the rental market in Bulgaria has seen a 16% growth in demand, especially in large cities such as Sofia, Plovdiv and Varna, which highlights the need for effective management. (based on a year and a half study)
Reason 1- Saving time and effort
Managing a rental property is a labor-intensive process that requires multiple tasks: communicating with tenants, responding to inquiries, organizing cleaning, maintenance, and repairs, as well as managing reservations on platforms like Airbnb or Booking.com. Owners often face the need to coordinate schedules on a daily basis, resolve issues like broken appliances or guest disputes, and monitor market trends for pricing. These activities can take up a significant amount of time, especially for owners with busy schedules.
According to a Property Management Insider survey (2023), property owners in the US spend on average 20 hours per week in short-term rental management, and in Europe, this figure is around Managing a rental property is a labor-intensive process that requires multiple tasks: communicating with tenants, responding to inquiries, organizing cleaning, maintenance and repairs, and managing reservations on platforms such as Airbnb or Booking.com. Owners often face the need to coordinate schedules on a daily basis, resolve issues such as broken appliances or disputes with guests, and monitor market trends for pricing. These activities can take up a significant amount of time, especially for owners with busy schedules.
According to a Property Management Insider survey (2023), property owners in the US spend on average 20 hours per week in short-term rental management, and in Europe, this indicator is around 15-18 hours for an apartmentIn Bulgaria, where the rental market is growing, such tasks often distract from the owners' main work or personal life. In Bulgaria, where the rental market is growing, such tasks often distract from the owners' main work or personal life.
Reason 2 – Profitability Optimization
The most important for every homeowner. Professional property management companies use modern strategies such as dynamic pricingto increase rental yields. Dynamic pricing is based on an analysis of market trends, seasonality and demand, which allows prices to be adjusted in real time. For example, during tourist peaks in Sofia or holidays such as Christmas, prices can be increased, while in weaker periods they are reduced to attract more guests when demand is available. Dynamic pricing can increase revenues by up to 40% compared to static prices during periods of high demand, but cannot fully compensate for the lack of demand during the low season for holiday locations. In addition, companies optimize ads on platforms like Airbnb and Booking.com with professional photos, detailed descriptions, and keywords, which improves visibility and attracts more bookings.
Reason 3 – Professional support and concierge services
Professional maintenance and concierge services play a key role in attracting and retaining tenants in the competitive short-term rental market. Regular maintenance, including cleaning, repairs and appliance inspections, ensures that the property is in impeccable condition, which increases guest confidence and satisfaction. Concierge services are personalized support for tenants, including welcoming guests, arranging transportation, making restaurant reservations, providing local recommendations, or even arranging excursions. These services add value by making make your stay more comfortable and memorable, especially for tourists and business travelers looking for comfort and attention to detail.
According to GuestReady’s latest 2023 survey, 78% of short-term property renters in Europe consider concierge services to be an important factor in rebooking. And according to the Airbnb Global Quality Report 2025, properties with professional services had an average rating of 4.92 in 2024.
Reason 4 – Risk reduction and legal protection
Tenancy relationships in Bulgaria are often related to legal challenges, such as unpaid rent, property damage or disputes over the return of deposits. According to Obligations and Contracts Act (Landlords and Tenants Act, Art. 228–239), landlords and tenants have clearly defined rights and obligations, but misunderstandings often arise due to unclear contracts or lack of documentation. For example, disputes over damages or unpaid utility bills can lead to lawsuits, which are time-consuming and expensive. Professional property management companies minimize these risks by drafting precise contracts, regular communication, and legal support in case of conflicts.
According to AdvokatImot.bg, about 30% of rental relationships in Bulgaria lead to disputes, most often related to deposits or non-fulfillment of contractual terms. International survey of Rental Management Europe shows that professional management reduces disputes with 25% through clear protocols and legal expertise. In Bulgaria, where the rental market is growing, these services are especially important for the protection of owners.
Reason 5 – Expertise in booking management and tenant communication
Professional property management companies, such as Flat Manager, offer specialized expertise in reservation management and tenant communication, which improves efficiency and guest satisfaction. This includes quickly and professionally responding to inquiries, coordinating reservations on platforms such as Airbnb and Booking.com, as well as managing property check-in and check-out schedules. Companies provide 24/7 support for renters, which reduces the risk of complaints and increases the likelihood of positive reviews. For example, according to data from Airbnb (2024), properties with fast and clear communication receive up to 30% more positive reviews, which can contribute to higher occupancy during periods of active demand. In Bulgaria, where competition in the short-term rental market is increasing, professional reservation management is key to maintaining a high rating and attracting guests.
Conclusion:
Hiring a professional property management company brings numerous benefits: it saves time, provides quality maintenance, reduces legal risks, and increases the visibility of the property.
In Bulgaria, where the rental market is growing every year, these services are key to success, especially for owners with busy schedules or limited experience. Professional companies, like ours – Flat Manager, use expertise and technology to increase bookings and tenant satisfaction, while protecting the interests of owners.
Do you want to increase the income from your property without stress? Contact us for a free consultation and discover how we can optimize the management of your property. Investing in professional management is not just an expense, but a strategic move towards higher profitability and peace of mind for you as an owner.
